Usher has partnered with Sony Ericsson to become the face of their new Walkman music phone, that will be sold later on this year in the US, Canada and 20 European countries.
The deal accompanies the sponsorhip already formed between the two names, with the phone giants sponsoring the R&B singer's forthcoming North American tour.
The new campaign will let fans access exclusive content, enter contests to meet Usher during a video shoot and also win VIP tickets for that previously mentioned tour. The Walkman phone will also come pre-loaded Usher ringtones and full album downloads.
The singer meanwhile, has just released his fifth album 'Here I Stand' this week.
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